BIC Retro Series
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Following the trend of brand localization, BIC company decided to make a limited series of lighters specifically for the Russian market. Before the command Depot was tasked to develop a local design, which would reflect the elements of Russian culture.
Among the proposed concepts, there was chosen the variant similar to the design concept of matchboxes of the USSR in the 1930s. The Soviet theme is now at the peak of fashion among consumers and is interesting both to the Moscow hipster and the labouring man in Voronezh. In the design of the lighter series, for the nostalgic impression, reply not only the images themselves, but also phrases, for example, «a bottle of milk neutralizes the poison of three cigarettes» or «enough excessive drinking»: all this looks rather amusing and naive in a Soviet way. Most of the stories are based on the design of the labels of real matchboxes, some are invented, but the text and graphics are as close as possible to the Soviet one.
In the modern world there is nostalgia for the times of manual production, when things were done with special care, and in detail. Successful designs of the present time do not simply mindlessly repeat this trend, but modernize, combining the best elements of different eras. For example, it could be a calligraphic font, a foil cover, an embossed paper, or an imitation of the aging of a package. From the point of view of the buyer, such packaging looks very original and has more value.