Master Brilliant
Depot faced with the task of rethinking the existing visual concept, developing a new logo and creating a memorable, understandable, but at the same time flexible corporate identity. In addition, the updated design had to respond to changes in the company's strategy: plans for an active brand in retail sales.
![Master Brilliant - Портфолио Depot](/upload/resize_cache/iblock/0ad/740_555_1/0ad6d8aa88d1bd8ed9d41b9769694e2f.jpg)
![Master Brilliant - Портфолио Depot](/upload/resize_cache/iblock/442/740_555_1/4420150ce37ef92c80298cf8f67a7033.jpg)
Evgeny Petrov, Master Brilliant CEO: «We wanted a new image — a lighter and visually simpler one. We wanted to change the packaging perception. The goal was to stand out from the market and create a new distinguishing style.»
![Master Brilliant - Портфолио Depot](/upload/resize_cache/iblock/14a/740_555_1/14afdae0067cbc821cfbccca61c28ba1.jpg)
![Master Brilliant - Портфолио Depot](/upload/resize_cache/iblock/2de/740_555_1/2de6bfe8f08d2d0608f50a5c06d43f3f.jpg)
Daria Ivanova, Depot designer: «We managed to create a simple design system with the possibility of almost endless development. The style is easily scaled, convenientand user friendly. Despite the minimalism — it looks premium. Moreover, it is clearly recognizable among competitors and can not be confused with competitors.»
![Master Brilliant - Портфолио Depot](/upload/resize_cache/iblock/d57/740_555_1/d57dd244db968dc4773ba5ac7cdc69c4.jpg)
![Master Brilliant - Портфолио Depot](/upload/resize_cache/iblock/e77/740_555_1/e775be23ddf81adea8095ba376610454.jpg)