Depot faced with the task of rethinking the existing visual concept, developing a new logo and creating a memorable, understandable, but at the same time flexible corporate identity. In addition, the updated design had to respond to changes in the company's strategy: plans for an active brand in retail sales.
Evgeny Petrov, Master Brilliant CEO: «We wanted a new image — a lighter and visually simpler one. We wanted to change the packaging perception. The goal was to stand out from the market and create a new distinguishing style.»
Daria Ivanova, Depot designer: «We managed to create a simple design system with the possibility of almost endless development. The style is easily scaled, convenientand user friendly. Despite the minimalism — it looks premium. Moreover, it is clearly recognizable among competitors and can not be confused with competitors.»