Cheese bits

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How to make haos on the shelf? Dynamic identity in packaging

Cheese bits are the tasty and handy snacks. There are more than 40 000 ways to arrange these words. And even more options for what “Cheese bits” packaging might look like. Logo freely moves and roatates, just like cheese balls inside the package. 



Even logo composition has several variations, depending on SKU. So the design of the package breaks up into separate “bits” – and each time they appear in a new way. This dynamic solution helps the product stand out on the shelf, be remembered for its variability.


Cheese bits - Портфолио Depot

Cheese bits - Портфолио Depot

Cheese bits - Портфолио Depot

Cheese bits - Портфолио Depot

Cheese bits - Портфолио Depot

Cheese bits - Портфолио Depot

Project Team:

Vera Zvereva — Art Director,
Alexey Fadeev — Creative Director,
Anton Minaev — pre-press,
Irina Zavtoni — Project Manager,
Sergey Krasnov — motion specialist,

Alexey Andreev — CEO,
Evgenia Struk — Art Director,
Ksenia Parkhomenko — Executive Director,
Daria Vedernikova — Head of Communications.


Client: Vitalat
End Date: 07/31/2018
Activity: Dairy Products