Fruit Porridges 1928
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New packaging design was based on the «From field to table» idea that highlights the fact that Myllyn Paras concern controls the whole production processes: from the field to the finished product. Furthermore design places the stress on the product zone, and the most visible display of the time of the cooking time, ingredients and nutrition facts. Handy sachets were chosen as the format of the packaging.
The porridges with blueberries, strawberries, cranberries, peaches, melons, raspberries, wild berries and other flavors, with and without sugar — more than ten items in total. The new line extrapolates the 1928 brand developed by Depot branding agency. This brand was launched last year and has already gained the trust of consumers.
The porridges with blueberries, strawberries, cranberries, peaches, melons, raspberries, wild berries and other flavors, with and without sugar — more than ten items in total. The new line extrapolates the 1928 brand developed by Depot branding agency. This brand was launched last year and has already gained the trust of consumers.
Services rendered:
Design strategy
Creative idea and promotion concept
Brand audit
Label and packaging graphic design
Activity:
Grocery
Cereals & Cereal Products
Client:
Myllyn Paras
End Date:
04/22/2015
