Kaspersky 2010

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The informative and dynamic design of the packaging enables consumers to focus on the product’s strengths, so that it is easier for them to make up their minds to buy the product. Meanwhile the «Secure Territory» ad campaign tells the Target Audience about releases of new anti-virus software. Kaspersky Lab is the Russia’s most popular manufacturer of systems that provide protection from viruses and malware, attacks by hackers and spam, and a world leader in the industry.