The blue cat travels across the packaging of different dairy products. It stares with interest, plays with a string, spies and skips a beat with expectation. The illustration starts from one side of the packaging and continues on the other, so it’s possible to interact with it straight from the supermarket’s shelf layout. Although Brunhilda kitty was the main muse for our art director, Vera Zvereva, every cat lover can recognize the creature’s ways through the illustration story.
We have developed a new successive logo for Milgrad but in a more lighter and more modern way. M is for milk. M is for Milgrad as well. M looks like kitty’s muzzle. Letter M and cats are known fixtures in branding, but we have succeeded in distinctiveness by their combination, color and meaning.