MOCCONA's Communication Materials
This is the language the posters «speak» — recognizable branded patterns of MOCCONA turn into delusive and meditative pictures. Here are maple leaves falling in an empty autumn park, here are joyful dragonflies circling over a blooming meadow, here is a school of fish swimming by at our feet in clean river water. Due to a special technique of depiction these scenes may be seen in the golden patterns only when observe from particular angle: they appear and fade just like the scent of coffee. The mood of each poster is reflected in a short haiku.
Alexander Zagorsky, Creative Director of Depot: «In a traditional Japanese poem, haiku, the author describes a moment, an impression of what he just saw or heard in three lines. In a short poem every word, every image counts. They become very meaningful and significant. The main principle of haiku is to write less and say more. We do the same thing in a visual way.»
MOCCONA and Gastronom hold competitions for coffee connoisseurs with artistic and dreamy state of mind. Anyone willing is provided with an opportunity to publish his own version of «coffee haiku» or to bring to life a coffee-based recipe. Every week the authors of the best haiku obtain a prize from MOCCONA. And foodies have a chance to win a master class at the Gastronom school and studio held by broadcaster and chef Denis Krupenya.