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At present almost all the milk sold in the shops in Russia is long-life milk and therefore has an unnatural taste, due to the preservatives used in the production process. Consumers feel that milk has ceased to be «real».
We created an eye-catching brand, Vysoko-Vysoko, that evokes associations with childhood and plays on the emotions. We show clients that when we are children the world seems huge, vivid and magical. And everything that happens in it seems simple and authentic. By reminding people that milk is a drink from our childhood, we are restoring its image as a drink that is homely, authentic and full of goodness.