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The Forester brand wanted to have a new image to present to Russian consumers, in order to mark the 10th anniversary of the emergence of picnic culture in Russia. The eye-catching, dynamic, and memorable look of the brand reflected the new positioning of this brand of utensils used in grilling and helped us raise brand awareness to 57% throughout Russia (according to data provided by Synovate).

The mouth-watering image of a delicious dish, set against the black background of the packaging, puts consumers in the mood to do some cooking and prompts them to buy the product on site. The concept of the design was chosen following testing.