Good Moood Farm
Subsequently, it was decided to expand the geography of sales by entering the US market. It was supposed to start in California, which is one of the leaders in the production of milk in the United States, and where the highest quality milk is produced.
The main design element was quite «categorical» heroines — cows, made in the modern sketchy style. The white matte background enhances the laconic design of the packaging and makes it visible on the shelf, and the Real California milk logo placed on the front of the label accentuates the product's link to the region known for its high-quality dairy products. The illustrations are filled with irony — everyone is used to deer sweaters, and our heroines are dressed in similar sweaters, but made in a more original style. Fashionable characters are depicted in sweaters with cows and houses. Such a story cannot go unnoticed.
Alexey Fadeev, Creative Director of Depot: «Portraits of cows are made literally with a pen. This underlines a kind of personal touch. And blue, black and red, which are the most common colors of pens, are just the most common colors in the dairy category of the US market. In addition, we depicted fashion cows: their names are written on the earrings, and the Good Moood Farm logo is “embroidered” on sweaters.»
Commenting on working with Depot, Good Moood Farm brand representatives noted a varied approach and detailed elaboration in the concepts proposed by the agency, their stylistic identity and accuracy in conveying the brand and product philosophy.
Currently, the American kefir Good Moood Farm has gained distribution outside California, in particular in states such as Washington, Oregon, Nevada. It is planned to start sales in other states of the Western part of the USA, followed by access to the East Coast. In the near future, the product line of the brand in the USA will expand due to new tastes, as well as various packaging formats.
The Good Moood Farm illustrations were marked with silver in the Corporate illustration category at the European Design Awards and were shortlisted at the festival of the club of art directors of Russia.