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Complex rebranding project of Zdrava production holding, which produces a wide range of products: traditional mayonnaise and margarine, mustard and adjika, various sauces, olive and sunflower oils, original mayonnaise flavored sauces and spreads.
Zdrava — one of the regional leaders in its segment. During the project Depot has developed positioning, corporate identity and packaging design, communication strategy and creative concept of the holding promotion.
Services rendered: Design strategy Research and analysis Visual identity Brand positioning Brand book and retail book Communication strategy Brand audit Label and packaging graphic design
Client: PH Zdrava
End Date: 08/09/2013
Activity: Grocery Sauces, Dressings & Condiments