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KinoPoisk - Портфолио Depot

On its 18th anniversary eve, KinoPoisk has introduced a new logo and visual style. Rebranding demonstrates the significant service transformation from the start of its existence to today.

New design was made by the Yandex media services team together with several agencies. DixonBaxi studio was included in the brand-platform development and our agency acted as a consultant on the brand's strategy adaptation and the platform:
KinoPoisk fills our lives with stories. We all want to feel something new or watch something familiar after a long working day or on the weekend evening. We turn on KinoPoisk to fill the surrounding space with the stories. These stories don’t end when we turn off the TV or the computer. We read about our favorite directors and actors, we listen to other people. By filling our lives with stories we create our own ones.

New logo and font were created together with Contrast Foundry. Tuman Studio helped with identity visual embodiment.

Brand identity included the new font, accent colors and visual elements. “New logo is a letter K and a metaphor of uniting people that are attracted by the power of the stories”  — the company explained.
Client: Yandex
End Date: 11/03/2021

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