New Categories of Valaam
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The federal food brand Valaam has planned to enter new categories – red dessert wine, flour, cereals, mixes, pasta and honey. Earlier, we developed the design concept for the dairy products under the Valaam brand. Based on this concept, we developed a design for products in other categories.
In the new categories, the main element was preserved in the form of a yellow circle representing the sun, kindness and light, and it still plays the main role, but at the same time it was modified according to the characteristics of each category. The visual image was modified in four ways: color, material, «container» and texture. As the basis, pastel colors were chosen.