Victory Day

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The main task was to create a vivid communication for all target groups: from veterans to young people. Required to focus on the light, positive, celebratory emotions and try to get away from the cookie cutter techniques.

From several options were selected two concepts. The first connects images of the Great Patriotic War with modern graphics. The second concept refers to the subject of war songs that encouraged, rallied the people. Decoration of the city for the holiday — it's the part of an ambitious program to build the image of the city, aimed to make Moscow more attractive and friendly for residents and guests.