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Despite the seriousness of awards, award management set a goal to make bright, bold and «hooligan» identity of the event. How to answer simply to the question: what a marketer deals with? Developing the creative concept of Silver Mercury award, we tried to look into the essence of marketing. Our concept illustrates how to penetrate a person's thoughts, suggesting that marketers are not alien to creativity and self-irony.
Services rendered: Design strategy Visual identity Creative idea and promotion concept
End Date: 05/31/2013