Alexey Fadeev spoke about dairy products brands from the customers’ point of view, the death of one-for-all positioning and new target audiences. He took "Vysoko-vysoko" brand designed by Depot WPF as the example. He also explained how to build a brand’s communication strategy with no advertisement budgets.
The export forum took place was held in Minsk on 9-10 of July. Leaders of the industry from Russia, Kazakhstan, Ukraine, Lithuania, Serbia, China, South Korea, Italy, Poland, Azerbaijan, Romania and other countries joined the event. The forum was organized by «Product.BY» magazine.