Krasnaya Tsena

Krasnaya Tsena - Портфолио Depot

Construction of a complex positioning strategy, brandbook development, packaging design for Krasnaya Tsena private label of Perekrestok retail chain.

Services rendered: Design strategy Visual identity Brand book and retail book Brand audit Label and packaging graphic design

Activity: Grocery Private Labels

Client: X5 Retail Group

End Date: 12/05/2012

Research and analysis, Brand positioning, Label and packaging graphic design

Design strategy, Creative idea and promotion concept, Brand audit, Label and packaging graphic design

Naming, Research and analysis, Brand positioning, Brand audit, Label and packaging graphic design

Label and packaging graphic design

Design strategy, Research and analysis, Visual identity, Brand positioning, Brand audit, Label and packaging graphic design