Krasnaya Tsena

Krasnaya Tsena - Портфолио Depot

Construction of a complex positioning strategy, brandbook development, packaging design for Krasnaya Tsena private label of Perekrestok retail chain.

Services rendered: Design strategy Visual identity Brand book and retail book Brand audit Label and packaging graphic design

Activity: Grocery Private Labels

Client: X5 Retail Group

End Date: 12/05/2012

Visual identity, Brand audit, Label and packaging graphic design

Design strategy, Naming, Brand positioning, Label and packaging graphic design

Design strategy, Research and analysis, Brand positioning, Brand architecture, Brand audit, Label and packaging graphic design, Rebranding

Label and packaging graphic design

Design strategy, Research and analysis, Visual identity, Brand positioning, Brand audit, Label and packaging graphic design

Label and packaging graphic design