At Depot, we re-branded SunFan: we developed a stationing and platform, a communication strategy and a new label design for the brand.
The spirit of the brand and its values are the fact that this is a natural antidepressant – it is cheerful, energetic, sincere, empathic, moving forward.
Drinks contain nutrients, vitamins and minerals that promote the production of the hormone of happiness, reduce stress levels and provide a positive charge. Also, drinks contain one of the highest rates of added natural juice in the category, which in some SKUs reaches about 75%. As a result, the product turned out to be not only tasty, but also healthy.
Such positioning allows the brand to engage its own growing niche between functional and healthy drinks.
As a result of research, Depot strategists have identified unique product characteristics and are demanded by consumers - functional drinks do not have the best taste, and everything tasty, as a rule, contains a lot of sugar, or there is a “chemical” taste of fruit. Besides, most functional drinks are designed to "give" some new qualities to the consumer, but there is practically no product that will compensate for the loss or deficiency (for example, vitamin D),” comments Strategy Director Farhad Kuchkarov.
The concept has sparkled with new colors after the pandemic, and now the drink calls on restoring the lack of positive and pleasant emotions with the help of natural juices and supplements of trace elements and vitamins with scientifically proven effectiveness.
In order for positive beverages to appear on the stores’ shelves as soon as possible, we have developed a brochure for the INZARE GROUP, in which we thoroughly described an algorithm of interaction with buyers.