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Depot in collabaration with Berndt + Partner Creality, GLBA partner in Germany, and Bayer conducted a rebranding of chondroprotectors by Theraflex brand. We developed brand positioning, architecture and platform. New brand architecture formed the basis for an updated packaging design. The design strategy was based on consumer perceptions studies, the features of various treatment methods and the identification of the needs of target consumers.
Services rendered: Design strategy Research and analysis Visual identity Brand positioning Brand architecture Brand audit Label and packaging graphic design
End Date: 12/01/2018
Activity: Self-Care & Sport Cosmetics & Pharmacy