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The various brands that this network of gyms had had in the past were replaced by a single brand identity which exudes action, strength, and dynamism. The brand strategy and architecture were designed based on a principle of keeping the main focus on marketing communications about the X-FIT brand. All the brands which had existed prior to this point were brought together in a single identity: the X-FIT brand identity, and a single communications strategy emerged.
Services rendered: Design strategy Research and analysis Visual identity Brand positioning Tagline and descriptor Environmental graphics and navigation signs design Communication strategy Brand audit Interface design and WEB Rebranding
Client: X-FIT Group
End Date: 10/01/2011
Activity: Self-Care & Sport