X-FIT
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![X-FIT - Портфолио Depot](/upload/resize_cache/iblock/e8d/740_202_1/e8d2d78ad6abd60050ffeb4d21360935.jpg)
![X-FIT - Портфолио Depot](/upload/resize_cache/iblock/73d/740_468_1/73deb847b2c5176157caaae6fee1b38b.jpg)
![X-FIT - Портфолио Depot](/upload/resize_cache/iblock/892/740_202_1/8927b6fcd39faa179756d130fef650d0.jpg)
![X-FIT - Портфолио Depot](/upload/resize_cache/iblock/c91/740_468_1/c9170fa89f790da18f7db77ad4f4b5e5.jpg)
![X-FIT - Портфолио Depot](/upload/resize_cache/iblock/05d/740_202_1/05da5cf53e4e6b8410ed04e3c1662caa.jpg)
![X-FIT - Портфолио Depot](/upload/resize_cache/iblock/495/740_468_1/49590275bf3403e560780f7202134a82.jpg)
![X-FIT - Портфолио Depot](/upload/resize_cache/iblock/e8d/740_202_1/e8d2d78ad6abd60050ffeb4d21360935.jpg)
![X-FIT - Портфолио Depot](/upload/resize_cache/iblock/73d/740_468_1/73deb847b2c5176157caaae6fee1b38b.jpg)
The various brands that this network of gyms had had in the past were replaced by a single brand identity which exudes action, strength, and dynamism. The brand strategy and architecture were designed based on a principle of keeping the main focus on marketing communications about the X-FIT brand. All the brands which had existed prior to this point were brought together in a single identity: the X-FIT brand identity, and a single communications strategy emerged.
![X-FIT - Портфолио Depot](/upload/resize_cache/iblock/892/740_202_1/8927b6fcd39faa179756d130fef650d0.jpg)
![X-FIT - Портфолио Depot](/upload/resize_cache/iblock/c91/740_468_1/c9170fa89f790da18f7db77ad4f4b5e5.jpg)
![X-FIT - Портфолио Depot](/upload/resize_cache/iblock/05d/740_202_1/05da5cf53e4e6b8410ed04e3c1662caa.jpg)
![X-FIT - Портфолио Depot](/upload/resize_cache/iblock/495/740_468_1/49590275bf3403e560780f7202134a82.jpg)
Services rendered:
Design strategy
Research and analysis
Visual identity
Brand positioning
Tagline and descriptor
Environmental graphics and navigation signs design
Communication strategy
Brand audit
Interface design and WEB
Rebranding
Activity:
Self-Care & Sport
Client:
X-FIT Group
End Date:
10/01/2011