News

Depot WPF (Moscow, Russia) and Food One (Kazakhstan) presented a new brand of ice cream – Bahroma.

Dear friends, Our team at Depot WPF branding agency sincerely wishes you Happy New Year 2018, which is the 20th anniversary for our company. We hope that the coming year will be very successful and bring you lots of joy and pleasant surprises!

Does a woman really have a serious chance to become President of Russia? If so, then what type of person must she be in order to win the hearts of ordinary people? A striking young beauty, or a wise ‘iron lady’ in her fifties? Alexey Andreev comments the situation.

Depot WPF is shortlisted for the final of national regional branding and marketing awards.

A truly selective fruit "in export performance" was entrusted to pack by specialists from Depot WPF.

The collection of Lipton green tea increased of two more positions. Specialists from Depot WPF made not only strong packaging, but also promotional materials to promote new products in the retail network.

In the real estate segment, the builder's brand is valuable capital. That's why we came up with a special responsibility to develop the corporate identity of the developer company.

The research company Mediascope had rebranding and now present a new logo and corporate identity to their employees, customers and partners.

In the family of products under the brand name "Russia - generous soul" a new line appeared - white chocolate with orange peel and dark chocolate with grated hazelnuts.

"Sleep to live" - we also think so at Depot WPF and in accordance with this wise saying, which is in combination, is the platform of the Askona brand, we have developed a new corporate style of the company.

This case is more than just developing a new brand. It's like a fairy tale and it tells how in reality it turns quite standard products into magical ones.

Within the framework of our GLBA alliance, we invited intern designers quite often from from worldwide renowned agencies and sent out art directors to work in partner agencies. This time we host a designer from Stratcom - the most famous agency in South Africa, specializing in packaging design. Hurry up - and maybe in these two weeks, from 7 to 19 August, you can work with him!

Considering ways of promoting the brand, especially if it is a mass product and iconic in its segment , do not underestimate such communication channels as packaging and label. For BIC lighters, this issue becomes even more urgent, because due to the material limitations of the advertising law, an attractive appearance is one of the few remaining ways of communicating with the consumer. Depot WPF has developed the design of a limited series of lighters specifically for Russia.

How to employ 121 Russian national football teams, how many Bolshoi theaters will be needed to show the new workers a performance, where does the GDP of Serbia and the average salary of teachers - read in our case about the development of the brochure design and the annual report for the Industrial Development Fund. The project is based on the corporate style of the IDF, developed by Depot WPF earlier and the concept of "Prospects for Development".

Comments on the results of SPIEF-2017

Depot WPF has developed a corporate identity and a series of key visuals for the main holiday of the summer - the birthday of the Central Children's Store. The holiday, with a slogan and the same hashtag #OTORVIS (means to have a blast) will be held in the Central Children's Store on Lubyanka from 1 to 4 of June.

Milk plays an important role in people’s goal of eating healthy and having an active lifestyle. Milk manufacturers therefore are riding this trend by introducing milk brands that are aimed at health-conscious people. This is reflected in the packaging of milk in terms of portability and labeling. Most milk packaging are focused on the fat content of each brand, having different color or design for example for each type of milk (whole milk, non-fat milk, skim milk, so on and so forth). Also, white remains to be the most dominant color of milk packaging since this color represents milk’s purity and health value. Most milk packaging designs also remained to put value on eco-packaging, with most of them using materials that are recyclable.
The images below are just low-resolution preview of the packaging designs. To view them in high-resolution format and to know more about the specifics of each design, simply click on the preview image.

The branding agency Depot WPF and the company Gazpromneft presented the packaging design for the product line under the G-Drive brand. The brand covers more than a hundred items, including windscreen washer fluid, cleaning sprays, wet wipes, brushes, glasses for drivers, etc.

Depot WPF agency rebranded the company "Arctica" - one of the leaders in the market of thermoses and isothermic products. Rebranding was caused by the desire to enter new consumer markets, to develop a fresh, bright concept of positioning and unify corporate style at the same time. And here is the result.

On April 26, Lotte Hotel Moscow hosted the Awards ceremony for the winners of the Effie Awards Russia, the Russian stage of the world's most prestigious marketing award. Since the launch of the award in Russia, for the seventeenth time already, where Alexey Andreev, managing partner of Depot WPF, is a member of the jury, and Depot WPF clients were presented in nine nominations this year and became the winners of the Effie award in three of them. We congratulate Nestle Russia (brand "Bonpari Jumbled VKontakte", bronze in the nominations "Food" and "Youth Marketing") and Gazpromneft (brand G-Energy, silver in the category "Campaigns with short-term effect"),  and wish all the success!

From 11 to 16 April 2017 the first Moscow Biennale of Design was held - a new large-scale project of the Central House of Artists, the School of Design, the Moscow Museum of Design and the Foundation for Support and Development of Graphic Design "Golden Bee". At Depot WPF we could not help but touch such an event and therefore we were among those who opened the Biennale, presented their works, received awards, and just walked and was inspired.

The regural GLBA global alliance meeting was held on the 7th of April.

Arte e ironia si fondono in una formula vincente per questo progetto, infatti il design del packaging dei nuovi sidri FAMOUS unisce grafiche semplici con soggetti popolari, in particolare si tratta delle sintesi di alcuni tra i più famosi dipinti di artisti russi e non solo, tutti riconoscibilissimi, tra i tanti Magritte e Caravaggio.

Branding agency Depot WPF and confectionery factory "Kommunarka" presented a new brand of sweets "Zaodno". Under the brand gonna be released 13 kinds of sweets, each with  its own illustrated story.

The branding agency Depot WPF carried out the redesign of the electronic discounter "Citilink" - one of the largest Russian retailers. New corporate identity allowed to strengthen the position of the brand among the competitors.

This time the regional session of the World Communication Forum took place in Moscow. Managing Partner of Depot WPF Anna Lukanina told it’s participants about the experience of organizing the project "Russian tourism brand" and the first results of the work. We’d like to share a small photo report from the event.

The rebranding of «Izvestia» newspaper was made by Depot WPF. Since March 13, 2017, the newspaper has appeared in a more respectable A2 format in a new layout. The solution, developed by Depot WPF, makes Izvestia as convenient and enjoyable for reading as possible.

Duck wings, a duck neck and other spicy meat products are very popular in China. In local market Jue Yi brand make such hot meat products. Together with our GLBA partner — Flamesun branding agency — the company has launched the new package design for the product.

Our GLBA partner, Istanbul based and globally awarded packaging design agency Orhan Irmak Tasarım created the new logo and packaging design of Lezita fish product line. Lezita brand has been in the chicken market for years and therefore it was critical to communicate the new product line inline with the chicken range.

Nestlé celebrates 150 years of selling the world's most iconic brands. We are very proud of our partnership. Highly appreciate the credit our client gave to us and feel thankful for the exclusive present!

The Red Apple awarding ceremony is finished and now we know, who are the winners!
Among them are Depot WPF projects:  processed cheese «KARAT» and cider «FAMOUS» package designs.

B+P Creality being our partner and presenting GLBA in Berlin together with the family-owned company Iden developed  the new brand + packaging design for their brand Idena. Idena, whose product range now covers around 1,000 articles, received a new high-contrast, eye-catching packaging design.

XI international conference «Сonfectionery of the XXI century» will be held on the 13-15 of February in Moscow. Executive Partner of Depot WPF Lukanina Anna will tell the conference attendees about development of the snack’s category in the format of the report from supermarkets of Russia, Germany,Taiwan, China and Brazil.

PRODEXPO -  the largest exhibition specialized in domestic food industry in Russia will be held in Moscow «Expocenter»  on 6-10 of February.
And as usual, the most of the exposition are the stands of our clients. Part of them – in our photoreport.

According to daily "Metro", Saint-Petersburg can be the place of the Summer Olympic Games in 2028.

Unilever company presented the new Lipton tea with the «warm winter taste of cinnamon and vanilla…» and warming  package design from Depot WPF.

This was the title of the report of our Creative Director Anastasia Tretyakova at the last exhibition "Packaging-2017".

On 27 of January Association of Branding Companies in Russia and Federal Tourism Agency presented the first outcomes of the work on the Russian tourism brand.
Journalists saw 22 brand concepts, that got in the long-list. All these concept are the result of the teamwork of the «Russian brand team»,which includes Depot WPF.

Our GLBA partner, Istanbul based and globally awarded packaging design agency Orhan Irmak Tasarım created the new look of Milka Bonibon – a new launched product bringing together two different brands; global Milka and local Bonibon for the Turkish market.

The editorial board of the newspaper «Izvestia» share the impression of the pre-concept of the touristic brand of Russia, presented on Friday. The next step - the popular vote for the best soulution.

On Jan 21, in Hamburg will be Breakfast Talk of the European Packaging Design Association(epda). Anna Lukanina, Executive Partner of Depot WPF and board member epda is a participant of the meeting.

The portal about marketing and advertising Sostav.ru asked the managing partner of Depot WPF Alexey Andreev to tell about the results of 2016 and prospects of 2017 for the branding industry.

Online rating of the most promising brands 2017 by Forbes. 3 of 10 of them are Depot WPF projects - Mlk, "Papa can" and Neon Beer.