03.11.2017 Russia Beyond
Does a woman really have a serious chance to become President of Russia? If so, then what type of person must she be in order to win the hearts of ordinary people? A striking young beauty, or a wise ‘iron lady’ in her fifties? Alexey Andreev comments the situation.
Comments on the results of SPIEF-2017
According to daily "Metro", Saint-Petersburg can be the place of the Summer Olympic Games in 2028.
The editorial board of the newspaper «Izvestia» share the impression of the pre-concept of the touristic brand of Russia, presented on Friday. The next step - the popular vote for the best soulution.
The portal about marketing and advertising Sostav.ru asked the managing partner of Depot WPF Alexey Andreev to tell about the results of 2016 and prospects of 2017 for the branding industry.
14.07.2015 Forbes Russia
Economic factors can easily work for your brand. Many companies make profit out of it while recession. CEO and Managing partner of Depot WPF Alexey Andreev – on situational marketing for Forbes Russia.
The leading online magazine for Francophones about Russia asked the General Director of Depot WPF Alexei Andreev to comment the Russian patriotic feelings wave in packaging design and branding.
30.06.2014 Forbes Magazine
Sady Pridonya (Pridon Gardens) didn't sell out to WBD and Coca Cola. Why Andrey Samokhin, the owner of the company, prefers to be independent and how his company stays competitive? Alexey Andreev, CEO of Depot WPF branding agency, told the correspondent of the Forbes Magazine about an agency's contribution to the company's success.
09.04.2014 Forbes Magazine
Alexey Andreev, CEO and partner of Depot WPF branding agency, continues to reveal secrets of marketing in his column on Forbes.ru
Abandonment of the Government of the Russian Federation of using Apple's Ipad to the advantage of Samsung gadgets will not affect the profit or image of companies in Russia - in the estimation of specialists, including Alexey Andreev.
02.12.2013 Forbes Magazine
At Forbes's Magazine request Alexey Fadeev told why it is so important to sell children's and man's products to women.
25.09.2013 Metro Newspaper
Leaving negative or positive comments turned into profitable business. Up to 50% of comments are banned by Russian shops. In the USA this problem is handled yet by the Highest Court Instance. Alexey Andreev told about how to generate a flow of positive comments using fair means.
11.09.2013 Forbes Magazine
Alexey Andreev, CEO and partner of Depot WPF branding agency, at the Forbes's magazine request prepared an article about 'limited edition' - one of the most graceful and powerful marketing tools that handled consumer activity.
03.01.2012 Forbes Magazine
Brand name, packaging, logo. Sometime they work, but not always. Why is it so? Ivan Prosvetov, Forbes's correspondent, tried to hunt down a question by visiting the office of Depot WPF branding agency.
17.11.2011 Corporate Identity Portal
CI-portal published an interview with our CEO Alexey Andreev about Corporate Identity for annual Communication Forum 2012 in Davos.
Alexey Andreev comments the Hollywood stars endorsement in russian advertisment.
04.08.2011 Russia Beyond The Headlines
Alexeiy Andreev and Alexey Fadeev took a chance starting a business in the branding industry in 1998, but international recognition shows their risk has paid off. Read an interview with founders of Depot WPF branding agency published by Russia Beyond The Headlines.
05.03.2011 The Moscow News
Alexey Andreev comments the situation around the Mirax brand and says that he 'would be happy to take it off Polonsky’s hands'.