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Strategic goals of rebranding:

Increased perceptions of product efficiency and value;
Confirmation of premium positioning of BAGI products;
Creation of a unified style for the entire product line, which would allow the projected quality of Shumanit to be projected onto other lesser known BAGI products;
Maintaining the loyalty of BAGI customers and preventing their switching to other brands;
Attracting the attention of new customers who do not know about the high properties and efficiency of BAGI products and are hesitant to try because of the outdated and therefore repellent design.