Bonduelle Classique

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During this project we clarified the positioning of the retail label Bonduelle as the market leader in preserved vegetables, and conducted segmentation on a range of products made by the brand; in accordance with these measures we also gave the packaging design a new look.

Classique’s basic range includes mono-products intended for universal consumption (sweetcorn, peas, beans etc.). The design of the packaging was made more colourful, sunny, and friendly. The design concept developed by Depot is used not only in Russia but also in some European countries, such as Romania and Bulgaria.