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Creating a sub-brand of BotaniQ juice family. Under the brand BotaniQ 1QQ are produced 100% juices with at the price of mass segment nectars. Stylized letters Q support an umbrella brand of BotaniQ. IQQ in the logo speaks of «smart choice of smart consumers» — those who understand that real juice can only be a one hundred percent, but not necessarily to overpay for it.
Services rendered: Design strategy Naming Research and analysis Visual identity Brand positioning Brand audit Label and packaging graphic design
End Date: 10/20/2007
Activity: Grocery Soft Drinks