Comilfo
Add to Favorites
Creation of a new brand look for the Comilfo chocolates made by the Ruzanna factory — a brand of premium chocolate sweets with an unusual shape and a unique two-layered filling, made using a specially developed recipe.
We came up with the positioning, brand promotion strategy, logo and packaging design. Comilfo chocolates first appeared on the shelves in 2004, and within a year they had captured 5% of the market for premium confectionery. Two years later, Ruzzana was bought up by the Nestlé corporation.
We came up with the positioning, brand promotion strategy, logo and packaging design. Comilfo chocolates first appeared on the shelves in 2004, and within a year they had captured 5% of the market for premium confectionery. Two years later, Ruzzana was bought up by the Nestlé corporation.
Services rendered:
Design strategy
Research and analysis
Visual identity
Brand positioning
Creative idea and promotion concept
Brand book and retail book
Brand audit
Label and packaging graphic design
Activity:
Grocery
Confectionary & Snacks
Client:
Nestle
End Date:
03/01/2004
