SBW: refriending for the Subway restaurant chain
Client:
Activity:
Services rendered:
Subway, the leading franchisee association, rebranded 180 restaurants in 38 Russian cities. The “refriending” designed by our company kept the brand recognizable while highlighting the start of the new SBW age. We designed the positioning, the new visual style and a creative promotion concept in order to re-introduce the audience to the brand.
While we are getting ready to talk about the brand's rebirth, feel free to read the press release for the essential info.
While we are getting ready to talk about the brand's rebirth, feel free to read the press release for the essential info.
End Date:
09/24/2025
