Tanuki
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![Tanuki - Портфолио Depot](/upload/resize_cache/iblock/c84/740_462_1/c84cd1136260e0804986b0a9a5e63b75.jpg)
![Tanuki - Портфолио Depot](/upload/resize_cache/iblock/642/740_462_1/6429a979bc9833987077c35956935fee.jpg)
![Tanuki - Портфолио Depot](/upload/resize_cache/iblock/498/740_335_1/4987a271aa9a3cdfa8b41f33cf630561.jpg)
![Tanuki - Портфолио Depot](/upload/resize_cache/iblock/854/740_468_1/85452e38c1baed820e28c82c90513063.jpg)
![Tanuki - Портфолио Depot](/upload/resize_cache/iblock/c84/740_462_1/c84cd1136260e0804986b0a9a5e63b75.jpg)
![Tanuki - Портфолио Depot](/upload/resize_cache/iblock/642/740_462_1/6429a979bc9833987077c35956935fee.jpg)
We redesigned the restaurants’ sign and logo and created guidelines for the look of the restaurants. We created a special character to represent the brand, with an exclusive graphic which is frequently used in promotional campaigns and on signs inside the restaurants. The character we chose was Tanuki, a funny little creature who originates from Japanese fairy-tales and symbolizes prosperity and sufficiency.
![Tanuki - Портфолио Depot](/upload/resize_cache/iblock/498/740_335_1/4987a271aa9a3cdfa8b41f33cf630561.jpg)
![Tanuki - Портфолио Depot](/upload/resize_cache/iblock/854/740_468_1/85452e38c1baed820e28c82c90513063.jpg)
Services rendered:
Design strategy
Research and analysis
Visual identity
Brand positioning
Environmental graphics and navigation signs design
Brand book and retail book
Brand audit
Activity:
Retail & HoReCa
Client:
Tanuki
End Date:
12/01/2009