Easy Way
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PEC company has a more than 15-year experience at the transportation market and a fine sense to market conditions. For now the company management decides to develop the work direction in e-commerce segment. This is not a coincidence — today this segment is the main driver of logistics services market. The new service Easy Way focuses on online shopping. This brand was presented to the public during the exhibition ECOM Expo '16.
Easy Way is the modern technological logistics service that provides efficient delivery of goods from online shops across Russia. Being a subsidiary of PEC company, Easy Way offers solutions for the e-commerce market from a flexible billing system to fulfillment services.
Easy Way is the modern technological logistics service that provides efficient delivery of goods from online shops across Russia. Being a subsidiary of PEC company, Easy Way offers solutions for the e-commerce market from a flexible billing system to fulfillment services.
While working on a new service brand, we understand that we should speak with online retailers in their own language. Therefore it needed to find a simple, easy and unobtrusive solution. The positioning of the company bases on manager’s insight — dreaming that the transportation company can «take off his headache here».
Alexandr Zagorski, Creative Director of Depot: «Everyone knows that one of the main Russian problems is roads. And if the quality of roads is multiplied by our huge distances, it seem to be full of troubles. Our brand approves that it is not so, because Easy Way has a thousand ways to deliver your parcel and overcome any and all difficulties.»
Services rendered:
Design strategy
Naming
Research and analysis
Visual identity
Brand positioning
Environmental graphics and navigation signs design
Creative idea and promotion concept
Brand audit
Client:
PEC
End Date:
06/30/2016