Gazprom Neft's Premium Brands
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All brands were designed separately and lacked the visual unity. Moreover, we needed to adapt them for all kinds of media. Our goals were to differentiate brands and to create the whole brand system. That involved making the logos more readable. That involved making the logos more readable and adapting them for all kinds of media.
Depot’s team has designed a complex branding system for every type of marketing communications, i.e. sponsor material for sportive events or design for gas stations. The agency focused on the complicated brands’ structures — both for B2B and B2C.
Depot’s team has designed a complex branding system for every type of marketing communications, i.e. sponsor material for sportive events or design for gas stations. The agency focused on the complicated brands’ structures — both for B2B and B2C.
Services rendered:
Design strategy
Visual identity
Brand architecture
Brand book and retail book
Communication strategy
Brand audit
Label and packaging graphic design
Client:
Gazprom Neft
End Date:
09/04/2015
Activity:
Auto Products
Private Labels