Klinskiy
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Depot has updated the brand identity of Klinskiy — there was a need to reflect the new modern character of the brand in all communications. The basis of the solution was photostyle, which involves the integration of a proprietary blue color into a photo image. A characteristic technique was the toning of the wood texture in blue. An additional advantage of using a dark blue background was the opportunity to maximize the brand zone.
Services rendered:
Design strategy
Visual identity
Brand book and retail book
Communication strategy
Brand audit
Label and packaging graphic design
Rebranding
Client:
PRODO Group
End Date:
09/07/2017
Activity:
Grocery
Meat & Meat Products