Volshebnitsa
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Depot has been tasked to update the corporate brand and optimize the product portfolio with market realities. Conducted audit of the brand and the competitive environment revealed the main and consumer motivation and preferences.
Based on the analysis was adjusted. A system of visual identification of the renewed brand was developed, including logo, color and font solutions, rules for the use of the brand in various media vehicles, the development of the brandbook. At the same time we worked with an assortment offer of the confectionary. During the project the agency Depot created about 60 packaging designs.
Based on the analysis was adjusted. A system of visual identification of the renewed brand was developed, including logo, color and font solutions, rules for the use of the brand in various media vehicles, the development of the brandbook. At the same time we worked with an assortment offer of the confectionary. During the project the agency Depot created about 60 packaging designs.
Services rendered:
Design strategy
Research and analysis
Visual identity
Brand positioning
Brand book and retail book
Brand audit
Label and packaging graphic design
Client:
Volshebnitca
End Date:
04/16/2010
Activity:
Grocery
Confectionary & Snacks