24 000 patients visit INVITRO specialist every day — medical centers offers more than 200 000 different kinds of tests. Moreover INVITRO company also trains the medical staff, publishes extensively and developes information technologies in medicine and processes big data. Thereby INVITRO services have regular updates.
Anna Bolshakova, art director of Depot: «The main task was to create a system that would reflect professional competences of the company. In this case the new identity should be rather complicated but clear at the same time to transform it for different media without any difficulties.»
The new INVITRO visual style strengthens trust, emphasizes a modernity combined with growth dynamics and the attainment of the highest international standards. The identity became stricter, more laconic and more clean. Key elements of the new corporate identity includes a special color called «INVITRO BLUE» and a typical medical cross used as a pattern.