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Sladonezh is a confectionery brand and at the same time the master brand for the extensive range of products, which includes cookies, cakes, waffles. The project was important to enhance the emotional component of the brand, reflect the characteristics associated with the perception of the consumer category.

For the brand was created a set of stylistic elements that thematically underpin any advertising messages, as well as differentiate messages to internal communication. Also we made a packaging design for Sladonezh confectionery.